Our Core Values

Alexander Swan has been trading since 1996 as a general insurance broker based in Swindon, Wiltshire. We have a significant number of long-standing clients, repeat business and recommendations from our existing customers. We believe our exceptional reputation has been derived and maintained by our passion for the following Core Values:

We believe in adding value to your overall insurance experience.

We do this in the following ways...

Value Service


Our friendly, knowledgeable team are here for you throughout the term of your policy. We answer your queries promptly, process amendments efficiently and assist with claims with empathy and dedication to ensure speedy settlement.

High Quality


Careful selection of our “preferred insurers” ensures we are able to offer superiority when it comes to policy cover, insurer credit ratings, and claims service. 



Many clients are unsure of exactly what cover they need; we hold your hand and give you a better understanding of the policies you should have and why. It is also worth remembering that life isn’t fair and bad things happen. In your hour of need we are here for you every step of the way.

Saving Money


Saving money is always nice and certainly a top priority for us when choosing a policy for you. However, it is important to remember that “cheap” isn’t always “cheap” because it quite often means that valuable cover has been stripped away leaving you with a worthless piece of paper, come a claim! 



For every renewal, we repay your loyalty by finding you the best and most competitive deal available from our highly regarded selection of insurers.