Our Team

Sarah Richards

Sarah Richards



With Alexander Swan since November 1997

As the sole Director of Alexander Swan, Sarah has many responsibilities to juggle from day to day.  Looking after her clients is the most rewarding aspect of her role, which includes listening to client feedback. This invaluable feedback enables Sarah to tailor products and services to meet the needs of our clients.

Sarah has carefully selected her team into the roles which are most suited to them, ensuring a highly motivated and dedicated workforce.  Each member of the team have key responsibilities, in addition to their client management responsibilities. In this way, every staff member has the opportunity to contribute to the overall daily business management. 

Out of the office Sarah enjoys spending time with her family and friends. As an avid Swindon Town fan, Sarah has a season ticket in the Members Suite along with her parents and partner.  

Al Swan

Expert in the field


With Alexander Swan since November 1997

Al Swan is our ‘expert in the field’ and has 20 years of experience in insurance. He prides himself on the knowledge he has gained. He loves nothing more than offering ‘top tips’ to our clients on a variety of insurance areas, including Window Cleaning, Property, Commercial, and Tradesman. Al is particularly keen on the window cleaning sector as he used to clean windows with his fellow swans on the farm in Swanage where he grew up.

When Al is not busy providing expertise to our clients, he enjoys lakeside holidays with his wife Annie and two cygnets.


Senior Key Account Executive

Sharon Hale

Senior Key Account Executive


With Alexander Swan since August 2002

With over twenty years' experience, Sharon is highly accomplished within the insurance industry.  With her focus predominately within the area of Home Insurance, Sharon deals with renewals, adjustments and new business. Sharon is exceptionally proficient and approaches every client and situation with dedication and high attention to detail.

Sharon prides herself on doing an excellent job and forming professional connections with her clients.

When she's not at work, Sharon loves socialising, walking her two dogs and spending time with her wonderful family.  As a country bumpkin, and lover of the outdoors, you are most likely to find Sharon in her wellies all year round!

Customer Service Manager

Nicky Smart

Customer Service Executive


With Alexander Swan since November 2003

Nicky has over ten years' experience in this industry and really utilises these skills to provide a flawless service to our clients.  She enjoys the variety and assortment of queries that each day involves, as well as the satisfaction of completing tasks and meeting deadlines.

Outside of work, Nicky takes absolute pleasure in being a Mum and spending time with her beautiful daughter, her family and friends.

Key Account Executive

Clare Slater

Key Account Executive


With Alexander Swan since 2004

Clare has over ten years' experience in the industry.  This, coupled with her bubbly personality, makes dealing with your insurance a much more enjoyable experience.

Clare primarily deals with our specialist products and services for the window cleaning industry and has developed strong connections with our clients.

Outside of work, Clare thoroughly enjoys being a mum to her gorgeous son and spending time with family and friends. Clare has a passion for music so loves attending gigs when she can and collecting vinyl.

Commercial Key Account Executive

Kirsty Prince

Commercial Key Account Executive


With Alexander Swan since November 2013

Kirsty joined us with over ten years' experience in the insurance industry.  Our commercial department attracts a diverse range of risks, making it both interesting and challenging.

Kirsty is eager to work to tight deadlines and her methodical way of working allows her to structure each day to the highest standard.

Out of the office, Kirsty loves nothing more than reading a good book and writing short stories, and spending quality time with her husband, daughter and the rest of her family and friends. 

Insurance/Finance Administrator

Jade Matthews

Insurance/Finance Administrator


With Alexander Swan since August 2010

Jade joined Alexander Swan as an Apprentice, fresh out of school. Having undertaken our comprehensive training, Jade is now fully qualified in all aspects of the various roles she performs.

Jades primary function is processing the general client administration and payments on a daily basis. She has also recently started a marketing course and is now spending some of her time building up her marketing skills. 

Outside of work, Jade enjoys shopping for household items for her new home and duvet days with her boyfriend and dog, Alfie.