Our Team

Sarah Richards

Sarah Richards



With Alexander Swan since November 1997

As the sole Director of Alexander Swan, Sarah has many responsibilities to juggle from day to day.  Looking after her clients is the most rewarding aspect of her role, which includes listening to client feedback. This invaluable feedback enables Sarah to tailor products and services to meet the needs of our clients.

Sarah has carefully selected her team into the roles which are most suited to them, ensuring a highly motivated and dedicated workforce.  Each member of the team have key responsibilities, in addition to their client management responsibilities. In this way, every staff member has the opportunity to contribute to the overall daily business management. 

Senior Key Account Executive

Sharon Hale

Senior Key Account Executive


With Alexander Swan since August 2002

With over twenty years' experience, Sharon is highly accomplished within the insurance industry.  With her focus predominately within the area of Home Insurance, Sharon deals with renewals, adjustments and new business. Sharon is exceptionally proficient and approaches every client and situation with dedication and high attention to detail.

Sharon prides herself on doing an excellent job and forming professional connections with her clients.

When she's not at work, Sharon loves socialising, walking her two dogs and spending time with her wonderful family.  As a country bumpkin, and lover of the outdoors, you are most likely to find Sharon in her wellies all year round!

Customer Service & Finance Manager

Nicky Smart

Account Handler & Head of Finance 


With Alexander Swan since November 2003

Nicky has over ten years' experience in this industry and really utilises these skills to provide a flawless service to our clients.  She enjoys the variety and assortment of queries that each day involves, as well as the satisfaction of completing tasks and meeting deadlines.

Outside of work, Nicky takes absolute pleasure in being a Mum and spending time with her beautiful daughters, family and friends.

Key Account Executive

Clare Slater

Key Account Executive


With Alexander Swan since 2004

Clare has over ten years' experience in the industry.  This, coupled with her bubbly personality, makes dealing with your insurance a much more enjoyable experience.

Clare primarily deals with our specialist products and services for the window cleaning industry and has developed strong connections with our clients.

Outside of work, Clare thoroughly enjoys being a mum to her gorgeous children and spending time with family and friends. Clare has a passion for music so loves attending gigs when she can and collecting vinyl.

Jade Matthews



With Alexander Swan since August 2010

Jade joined Alexander Swan as an Apprentice back in 2010, fresh out of school. Having undertaken our comprehensive training, Jade is now fully qualified in all aspects of the various roles she performs.

Jade has a very varied job including handling new policies, mid-term changes, claims, and arranging hires for the Replacement Reach and Wash Vehicles. Since being appointed "Supervisor", Jade also provides much of the training for new staff, and existing staff in different areas of the business. Jade enjoys the variety of her role, and always looking forward to new challenges!     

Outside of work, Jade enjoys country walks, and duvet days with her boyfriend and dog, Alfie.